Two Maids is a residential cleaning franchise that positions itself as a technology company that happens to clean homes. They differentiate themselves through a unique business model that includes performance-based employee wages tied to customer feedback, targeted digital marketing, and on-demand service delivery. The company eliminates traditional advertising methods in favor of modern marketing strategies that generate approximately 2,000 qualified leads annually per location.
History
Founded in 2003 in Birmingham, Alabama, and began franchising in 2013, Two Maids has developed and refined their business model over nearly 20 years. They've earned consistent recognition including the 2024 Fran-Tastic Brand Award and multiple years of FranServe awards from 2020-2024, demonstrating their successful growth and innovation in the cleaning industry.
Numbers
Franchise Fee: $59,950
Royalty: 7-4% sliding scale
Total Investment Range: $85,000 - $125,000
Net Worth Requirement: $200,000
Liquid Cash Requirement: $25,000
Additional Fees: 2% Ad Fund, $199/month Software Fee
Financing Available: $32,000 at 9% over 5 years
Employees Required: 6-12
Recurring Revenue: 60-70% from bi-weekly service
Benefits for the Franchisee
Innovative Business Model
The franchise's technology-driven approach includes a unique pay-for-performance system that ties employee wages to customer feedback. This creates accountability and motivation while their digital marketing strategy delivers industry-leading ROI.Stable Revenue Structure
With 60-70% recurring revenue from regular bi-weekly customers and no accounts receivable (payment at time of service), the business model provides consistent cash flow. Regular business hours (8-5, Monday-Friday) allow for work-life balance.Comprehensive Support System
Franchisees receive 10 days of initial training (5 days at headquarters, 5 days in territory) plus ongoing support including quarterly visits, dedicated field service managers, and biweekly conference calls. The support team includes experts in legal, marketing, IT, and operations.Scalable Growth Model
The business requires minimal capital investment for growth and can be operated as either owner-operator or semi-absentee. Combined with their disruptive marketing approach and technology platform, this creates opportunities for rapid market dominance.
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