In this comprehensive review, you will explore the full legal disclosures, unit counts, fee structures, and financial performance for the Five Star Flooring franchise system based on the company’s Franchise Disclosure Document (FDD) issued in April 2026.
- Section I – Estimated initial investment (franchise costs) for a Five Star Flooring franchise, based on Item 7 of the company’s 2026 FDD
- Section II – Initial franchise fee, royalty fee, brand fund, technology fee, and ongoing fees for a Five Star Flooring franchise, based on Items 5 and 6 of the company’s 2026 FDD
- Section III – Number of franchised and company-owned Five Star Flooring outlets, based on Item 20 of the company’s 2026 FDD
- Section IV – News updates, business model insights, and flooring industry trends
- Section V – Presentation and analysis of Five Star Flooring’s financial performance representations (Item 19)
Section I – Five Star Flooring Franchise Costs
Estimated initial investment for a Five Star Flooring franchise, based on Item 7 of the 2026 FDD:
- Initial Franchise Fee: $60,000
- Initial Package Fee (Showroom Samples, Display Racks, Tools, Branded Apparel): $40,000
- Mobile Showroom / Van Outfitting & Signage Wrap: $7,500 to $15,000
- Vehicle Lease / Purchase Down Payment (3 Months): $3,000 to $9,000
- Computer Hardware, Measuring Laser, & Office Setup: $2,500 to $5,500
- Training Travel & Living Expenses: $2,000 to $4,000
- Licenses, Permits, & Professional Fees: $1,500 to $3,500
- Insurance Premiums (Initial Deposit): $2,500 to $6,000
- Local Pre-Opening Marketing / Launch Campaign: $10,000 to $20,000
- Additional Funds (3 Months Working Capital): $25,000 to $50,000
- Total Estimated Initial Investment: $154,000 to $213,000 (Amounts may vary depending on territory population and vehicle financing options).
Section II – Five Star Flooring Initial Fees, Royalty Fees, and Marketing Fees
Fee disclosures based on Items 5 and 6 of the 2026 FDD:
- Initial Franchise Fee: $60,000 for a single territory (typically up to 250,000–300,000 population).
- Initial Package Fee: $40,000 (covers complete proprietary sample kits, displays, measuring tools, and initial promotional kits).
- Royalty Fee: 6% of Gross Sales, subject to the following minimum monthly royalties starting after the ramp-up period:
- Months 1–6: $0 minimum
- Months 7–12: $750 per month
- Months 13–24: $1,500 per month
- Month 25 onward: $2,000 per month
- National Brand / Marketing Fund: 2% of Gross Sales.
- Local Marketing Requirement: Minimum of $3,000 per month or 5% of monthly gross sales, whichever is greater, directed toward local lead generation.
- Technology & Software Fee: $650 per month (covers CRM, mobile estimating software, floor-visualizer licensing, and field management tools).
- Transfer Fee: $10,000 or 50% of the then-current initial franchise fee.
- Veteran Discount: 15% discount on the initial franchise fee for eligible military veterans participating in the VetFran program.
🛑 Is Your Territory Available?
In-home mobile flooring concepts sell prime residential territories quickly. Before spending weeks on due diligence, confirm whether your local market is open.
👉 [Click Here to Run a Territory Check in Your Area]
Section III – Number of Franchised and Company-Owned Outlets
Unit count and system history based on Item 20 of the 2026 FDD:
Franchised Outlets
- 2023: Outlets at Start of Year: 0 | Outlets at End of Year: 0 | Net Change: 0
- 2024: Outlets at Start of Year: 0 | Outlets at End of Year: 3 | Net Change: +3
- 2025: Outlets at Start of Year: 3 | Outlets at End of Year: 12 | Net Change: +9
Company-Owned Outlets
- 2023: Outlets at Start of Year: 1 | Outlets at End of Year: 1 | Net Change: 0
- 2024: Outlets at Start of Year: 1 | Outlets at End of Year: 1 | Net Change: 0
- 2025: Outlets at Start of Year: 1 | Outlets at End of Year: 1 | Net Change: 0
Total System Outlets
- 2023: Outlets at Start of Year: 1 | Outlets at End of Year: 1 | Net Change: 0
- 2024: Outlets at Start of Year: 1 | Outlets at End of Year: 4 | Net Change: +3
- 2025: Outlets at Start of Year: 4 | Outlets at End of Year: 13 | Net Change: +9
Section IV – News Updates & Business Model Insights
- Backed by Five Star Franchising: Five Star Flooring is the newest brand addition to the Five Star Franchising portfolio (backed by Princeton Equity Group), joining high-performing home-services sister brands such as Five Star Bath Solutions, 1-800-Packouts, Bio-One, and Mosquito Shield.
- Shop-at-Home Disruptor Model: Rather than carrying the massive overhead of a brick-and-mortar retail showroom, Five Star Flooring operates a mobile boutique model. Franchisees bring hundreds of hardwood, luxury vinyl plank (LVP), laminate, tile, and carpet samples directly into residential living rooms, allowing homeowners to match materials to their home's natural lighting and decor.
- Subcontracted Labor Structure: Franchise owners act as project managers and executive sales leaders. The installation work is handled by vetted, insured third-party flooring installation crews, eliminating the requirement for franchisees to perform manual labor or manage large W-2 installation crews.
- National Manufacturer Buying Power: Leveraging corporate vendor partnerships across major domestic and international flooring mills, franchisees gain direct-from-manufacturer wholesale pricing, bypassing local retail distribution markups to maximize gross margins.
Section V – Financial Performance Representations (Item 19, 2026 FDD)
The Item 19 disclosure in the 2026 Five Star Flooring FDD reflects historical sales data from the brand's affiliate-owned prototype operation and early reporting franchised units.
System Earnings & Project Benchmarks
- Average Job Ticket Size: $6,800 to $9,400 per residential installation project.
- Gross Profit Margins: 38% to 45% on materials and labor after direct supplier costs and subcontractor installation labor.
- Affiliate Prototype Revenue: The long-operating affiliate business generated over $1,650,000 in annual gross sales, supported by an average closing rate of approximately 42% on in-home consultations.
- Core Product Mix:
- Luxury Vinyl Plank (LVP): ~50% of total revenue (fastest-growing residential category due to waterproof durability).
- Engineered & Solid Hardwood: ~25% of total revenue.
- Carpet & Tile: ~25% of total revenue.
To learn more about the brand directly or verify territory availability, visit the official Five Star Franchising portal.
Summary and Next Steps
Five Star Flooring pairs a low-overhead mobile showroom model with the institutional support and infrastructure of Five Star Franchising. With an initial investment starting around $154k, strong unit margins, and high ticket averages, it offers an executive home-services opportunity for sales- and management-focused entrepreneurs.
Reference Links