Planet Fitness Franchise Cost Breakdown (2026): Fees, Profits & Earnings
Quick Summary
Imagine working as a 17-year-old part-time employee at a local beachside sub shop, borrowing money from your high school football coach to buy the business, and building it over 50 years into a brand that sells for $6.3 billion.
That is the exact story of Peter Cancro and Jersey Mike's Subs.
Today, Jersey Mike's is one of the fastest-growing fast-casual restaurant chains in North America. Known for slicing meats and cheeses fresh in front of customers and serving subs "Mike's Way" (onions, lettuce, tomatoes, olive oil blend, red wine vinegar, and spices), the brand combines high unit revenues with strong brand momentum. Following a massive majority acquisition by private equity giant Blackstone, prospective franchisees need to understand what it actually costs to open a store and how much money owners take home.
Is Jersey Mike's a Franchise?
Yes, Jersey Mike's is a fully franchised fast-casual sub sandwich system. Corporate provides franchisees with site selection support, comprehensive 8 to 10-week operational training programs, standardized supply chain access, and national marketing campaigns.
How Many Jersey Mike's Locations Are There?
As disclosed in their 2026 Franchise Disclosure Document (FDD), the Jersey Mike's footprint consists of over 3,250 total locations:
- Franchised Locations: 3,227 open and operating units across the U.S.
- Company-Owned Locations: 26 locations
- Network Growth: Added nearly 250 net new locations in 2025 alone, demonstrating aggressive expansion.
A Brief History: From 17-Year-Old Entrepreneur to $6.3 Billion Exit
The origin of Jersey Mike's dates back to 1956 with a small storefront called "Mike's Submarines" in Point Pleasant, New Jersey.
In 1975, 17-year-old Peter Cancro was working at the shop as a part-time employee. When the owner put the business up for sale, Cancro decided to buy it. He secured a personal loan from his high school football coach, Rod Smith, to complete the purchase. (Jersey Mike's still honors this legacy today through their Coach Rod Smith Program, an internal financing framework that helps exceptional store managers fund their own franchise units.)
Cancro spent the next decade perfecting the operational playbook, officially launching the franchise model in 1987 under the name Jersey Mike's Subs.
After decades of steady regional growth, the brand exploded during the fast-casual revolution between 2015 and 2025, scaling from roughly 1,000 stores to over 3,200. In January 2025, private equity firm Blackstone acquired a 90% majority stake in Jersey Mike's in a valuation deal worth $6.3 billion, with an additional $250 million earnout tied to hitting 4,000 global locations.
How Much Does It Cost to Open a Jersey Mike's?
Jersey Mike's stores typically occupy 1,000 to 2,000 square feet in end-cap or inline strip mall centers, keeping total real estate footprints leaner than drive-thru QSR concepts.
According to Item 7 of the 2026 FDD, the total initial investment to open a traditional location ranges from $436,176 to $1,162,228:
| Expense Category | Low Estimate | High Estimate |
| Initial Franchise Fee | $20,000 | $20,000 |
| Leasehold Improvements (Build-out) | $147,000 | $658,000 |
| Equipment, POS, & Signage | $100,000 | $220,000 |
| Initial Inventory & Supplies | $10,000 | $25,000 |
| Total Estimated Initial Investment | $436,176 | $1,162,228 |
Note: Build-out costs vary widely based on real estate condition. Converting a second-generation restaurant space can significantly reduce leasehold improvement costs compared to shell spaces.
What Are the Jersey Mike's Franchise Fees?
- Initial Franchise Fee: $20,000 per store
- Royalty Fee: 6.5% of gross sales
- Corporate Ad Fund: 1% of gross sales
- National Media Fund: 4% of gross sales
- Total Top-Line Fee Load: 11.5% of gross sales (6.5% Royalty + 5% Advertising) before labor, food, or rent.
- Financial Qualifications: $300,000 Minimum Net Worth and $100,000 Minimum Liquid Capital.
How Much Does a Jersey Mike's Franchise Owner Make a Year?
According to Item 19 of the 2026 FDD, which tracked 2,606 traditional franchise restaurants operating for at least 360 days during 2025:
Unit Gross Sales Performance (2025)
| Metric | Revenue Figure |
| Average Gross Revenue | $1,367,578 |
| Median Gross Revenue | $1,285,259 |
| Highest Performing Location | $3,228,616 |
| Lowest Performing Location | $512,332 |
Key Takeaway: Even the lowest-performing store in the tracked system generated over $512,000 in gross sales, demonstrating a strong revenue floor compared to competing sub brands.
Profit Scenario Analysis (What Owners Actually Keep)
While Jersey Mike's does not disclose net profit in Item 19, standard QSR operational cost structures allow us to model estimated owner cash flow on an average location ($1.37M gross sales):
Factoring in Debt Service:
- Average Startup Investment (Midpoint): ~$750,000
- 20% Cash Down Payment: ~$150,000
- SBA Loan Amount ($600,000 at ~10.5% interest / 10-year term): ~$75,000/year in principal + interest payments
- Net Cash Flow After Debt Service: ~$109,950 per year
To maintain healthy working capital buffers, a single-store owner might draw $50,000 to $80,000 in personal salary/take-home cash flow while building equity.
Franchise Empire's Thoughts
At Franchise Empire, we evaluate business opportunities based on sales leverage, operational simplicity, and long-term exit viability. Here is our honest review of Jersey Mike's:
1. The 2:1 Sales-to-Investment Ratio Holds Up well
Our baseline metric for evaluating brick-and-mortar franchise risk is a 2:1 sales-to-investment ratio ($2 in annual revenue for every $1 spent upfront).
- Midpoint Startup Cost: ~$750,000
- Average Gross Revenue: $1,367,578
At a 1.8:1 to 2:1 ratio, Jersey Mike's sits near the top of the fast-casual sandwich category. Stores that open near the lower end of build-out costs (~$500k–$600k) easily cross the 2:1 threshold.
2. High Top-Line Fee Load Requires Volume
At 11.5% in combined ongoing fees (6.5% royalty + 5% ad fund), Jersey Mike's takes a significant piece off the top. Because food costs (~30%) and labor (~30%) are fixed operational realities, Jersey Mike's is strictly a volume play. Single-store profitability is solid, but building true wealth requires scaling into multi-unit area development agreements (3 to 5+ stores) to distribute overhead costs.
3. The Blackstone Era: Opportunity vs. Risk
Blackstone's $6.3B acquisition brings institutional real estate tools, supply chain leverage, and massive national advertising firepower. However, private equity ownership also means aggressive growth targets toward the 4,000-store milestone. Buyers must ensure their local market site selection is protected from cannibalization as development speeds up.
The Bottom Line
Jersey Mike's is one of the premier food franchises in North America, offering high unit sales, manageable square footage, and strong brand equity. While single-store ownership won't make you an overnight millionaire, multi-unit operators with strong management systems can build highly lucrative portfolios.
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Sep 2, 2026, 9:45:00 AM