In this comprehensive review, you will explore the full legal disclosures, unit growth, fee structures, and financial performance for the Superior Fence & Rail franchise system based on the company’s 2026 Franchise Disclosure Document (FDD) and official disclosures.
- Section I – Estimated initial investment (franchise costs) for a Superior Fence & Rail franchise, based on Item 7 of the company’s 2026 FDD
- Section II – Initial franchise fee, royalty fee, brand fund, technology fee, and ongoing fees for a Superior Fence & Rail franchise, based on Items 5 and 6 of the company’s 2026 FDD
- Section III – Number of franchised and company-owned Superior Fence & Rail outlets at the start and end of the year for 2023, 2024, and 2025, based on Item 20 of the company’s 2026 FDD
- Section IV – News updates, business model insights, and fencing industry trends
- Section V – Presentation and analysis of Superior Fence & Rail’s financial performance representations (average revenues, project sizes, and margins), based on Item 19 of the company’s 2026 FDD
Section I – Superior Fence & Rail Franchise Costs
Estimated initial investment for a Superior Fence & Rail franchise, based on Item 7 of the 2026 FDD:
- Initial Franchise Fee: $59,500
- Travel and Living Expenses While Training: $2,000 to $3,000
- Tools and Equipment: $10,000 to $40,000
- Computer Hardware and Software: $1,700 to $5,500
- Inventory: $20,000 to $45,000
- Trade Show Booth: $2,500 to $4,000
- Rent and Security Deposit for Office and Storage Facility: $12,000 to $32,000
- Furniture and Fixtures: $1,200 to $7,800
- Vehicle (Lease/Purchase Down Payment): $3,000 to $12,000
- Vehicle Signage and Outfitting: $2,500 to $5,000
- Initial Marketing Expenses: $10,000 to $15,000
- Additional Funds (3 Months): $10,000 to $50,000
- Total Estimated Initial Investment: $134,400 to $278,800 (Territory base of up to 400,000 population; additional population fees apply if territory exceeds 400,000 people).
Section II – Superior Fence & Rail’s Initial Fees, Royalty Fees, and Marketing Fees
Fee disclosures based on Items 5 and 6 of the 2026 FDD:
- Initial Franchise Fee: $59,500 for a single territory (up to 400,000 population).
- Additional Population Fee: $0.15 per person for populations between 400,000 and 599,999 in a single territory.
- Multi-Territory Discounts (Purchased Simultaneously):
- Territory 1: $59,500
- Territory 2: $40,000
- Territory 3: $35,000
- Territory 4 and above: $30,000 each
- Monthly Branding Royalty Fee: Tiered percentage based on calendar year-to-date Gross Revenues:
- $0 to $1,999,999: 6%
- $2,000,000 to $3,999,999: 5%
- $4,000,000 and above: 4%
- Minimum Royalty: Beginning on the 24-month anniversary of operations, the greater of the tiered percentage or $1,000/month.
- National Branding & Marketing Fee: 1% of Gross Revenues payable monthly.
- Individual Advertising Investment (Local Marketing): Minimum of $40,000 per calendar year for a single territory; $60,000/year for two contiguous territories, and an additional $20,000/year for each additional territory.
- Technology Fee: $250 per month (includes one software license; additional licenses are $125/month).
- Transfer Fee: $10,000.
- VetFran Discount: 15% discount on the initial franchise fee for honorably discharged U.S. veterans.
- Capital Requirements: $50,000 in liquid capital and a minimum net worth of $250,000.
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Section III – Number of Franchised and Company-Owned Outlets
Unit count and system history based on Item 20 of the 2026 FDD:
Franchised Outlets
- 2023: Outlets at Start of Year: 74 | Outlets at End of Year: 239 | Net Change: +165
- 2024: Outlets at Start of Year: 239 | Outlets at End of Year: 282 | Net Change: +43
- 2025: Outlets at Start of Year: 282 | Outlets at End of Year: 309 | Net Change: +27
Company-Owned Outlets
- 2023: Outlets at Start of Year: 2 | Outlets at End of Year: 2 | Net Change: 0
- 2024: Outlets at Start of Year: 2 | Outlets at End of Year: 2 | Net Change: 0
- 2025: Outlets at Start of Year: 2 | Outlets at End of Year: 2 | Net Change: 0
Total System Outlets
- 2023: Outlets at Start of Year: 76 | Outlets at End of Year: 241 | Net Change: +165
- 2024: Outlets at Start of Year: 241 | Outlets at End of Year: 284 | Net Change: +43
- 2025: Outlets at Start of Year: 284 | Outlets at End of Year: 311 | Net Change: +27
Section IV – News Updates & Business Model Insights
- Backed by Empower Brands: Superior Fence & Rail operates as the flagship fencing brand within Empower Brands (backed by MidOcean Partners), alongside home-service concepts including Archadeck, Conserva Irrigation, Bumble Roofing, and Outdoor Lighting Perspectives.
- Disrupting a Fragmented $10B Industry: The domestic fence installation market remains heavily fragmented, dominated by informal "mom-and-pop" sub-contractors. Superior Fence & Rail delivers institutional professionalism, transparent pricing, customer financing, and standardized warranty options.
- Supply Chain & In-House Fabrication: Franchisees leverage direct manufacturing and regional CNC vinyl/aluminum fabrication centers. This setup yields a reported 20% to 30% savings on raw materials, provides superior quality control, and helps insulate operators from wholesale distribution markups.
- Executive & Semi-Absentee Scalability: The business utilizes an executive ownership model. Franchisees can act as owner-operators or hire a full-time Designated Business Manager to oversee daily installation crews, sales reps, and warehouse operations while focusing on strategic growth.
Section V – Financial Performance Representations (Item 19, 2026 FDD)
The Item 19 disclosure in the 2026 Superior Fence & Rail FDD provides extensive revenue benchmarks and cost benchmarking figures from reporting franchised locations.
1. Gross Revenue Performance (Full Fiscal Year Ending Sept 30, 2025)
Across 93 reporting franchisees (representing 285 territories operating for the full 12-month fiscal year):
- Overall Combined Average Revenue: $3,011,403 (Median: $2,598,212; High: $10,009,175; Low: $421,294)
- More than $4M: 22 franchisees (Average: $5,422,461)
- $3M to $4M: 20 franchisees (Average: $3,555,152)
- $2M to $3M: 19 franchisees (Average: $2,409,865)
- $1M to $2M: 25 franchisees (Average: $1,541,274)
- Less than $1M: 7 franchisees (Average: $763,427)
- Single-Territory Franchisees Only (27 owners):
- Average Revenue: $3,092,846 (Median: $2,968,556; Top Half Average: $4,404,974)
- Multi-Territory Franchisees (66 owners):
- Average Revenue: $2,978,085 (Median: $2,434,126; Top Third Average: $4,973,809)
2. Operational Benchmarking Study (Mature Units Operating 2+ Years)
From the 44 reporting franchisees operating for at least two full calendar years (averaging $3,497,555 in revenue):
- Average Total Revenue: $3,497,555 (100.0%)
- Cost of Revenues:
- Materials: $1,259,190 (36.0%)
- Installation Labor: $666,061 (19.0%)
- Vehicle Expense: $53,080 (1.5%)
- Other Costs of Revenue: $71,455 (2.0%)
- Total Cost of Revenues: $2,049,786 (58.6%)
- Gross Profit: $1,447,769 (41.4%)
- Disclosed Operating Expenses: $1,094,537 (31.3%)
- Royalties: $194,878 (5.6%)
- National Brand Fund: $34,976 (1.0%)
- Local Advertising & Marketing: $126,819 (3.6%)
- Sales Commissions: $176,325 (5.0%)
- Office/Warehouse Staff & Benefits: $294,033 (8.4%)
- Merchant Fees & Financing Costs: $57,422 (1.6%)
- Rent & Utilities: $93,725 (2.7%)
- Shop, Tools, Warehouse: $35,237 (1.0%)
- Insurance: $41,295 (1.2%)
- IT & Telephone: $39,826 (1.1%)
- Average Net Before Discretionary/Other Expenses: $353,232 (10.1%)
3. Key Operating Unit Metrics
- Average Sale / Project Value: $7,767 (Median: $7,771)
- Average Annual Completed Jobs: 404 installations per year
- Average Customer Leads Generated: 2,165 inquiries per year
To learn more about the brand directly or verify territory availability, visit the official Superior Fence & Rail website.
Summary and Next Steps
Superior Fence & Rail pairs an initial entry cost of $134,400 to $278,800 with average franchisee sales surpassing $3.0M and average project tickets near $7,800. Backed by the scale of Empower Brands and a protected supply chain, it offers a structured B2B/B2C platform for executive operators.
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