goGLOW is a premium sunless tanning franchise that combines skincare and tanning services, elevating spray tanning to a professional skin service level. They differentiate themselves through proprietary products, equipment, and processes that deliver custom, natural-looking results while educating clients about proper skin care. Recognized by ALLURE magazine as "best spray tan from LA to NYC" and awarded their Best of Beauty award.

History

Founded in 2011 in Edina, Minnesota, and began franchising in 2023, goGLOW has spent over a decade disrupting the sunless tanning industry. They've earned multiple recognitions including the 2024 Fran-Tastic Brand Award and the 2024 Women of Wonder Award, along with over 5,000 five-star customer reviews.

Numbers

  • Franchise Fee: $60,000 ($5,000 discount for Veterans/Minorities/First Responders)

  • Royalty: 8%

  • Total Investment Range: $255,050 - $485,800 (single unit)

  • Net Worth Requirement: $300,000 (owner/operator), $500,000 (executive)

  • Liquid Cash Requirement: $150,000

  • Brand Fund: 1%

  • Training Cost: $5,000

  • Average Gross Sales: $713,382

  • Average Net: $239,174

  • Average Employees: 5

Benefits for the Franchisee

  • Multiple Revenue Streams
    The business combines service revenue with product sales, with skincare products generating nearly 30% of revenue. Their proprietary equipment and products create exclusive offerings that build customer loyalty and repeat business.

  • Strong Financial Performance
    Top performing locations achieve nearly 40% margins, with average gross sales of $713,382 and average net of $239,174. The recurring revenue model and high-ticket services contribute to strong financial performance.

  • Comprehensive Marketing Support
    Corporate manages all social media and micro-influencer strategy, which historically accounts for 95%+ of revenue. This allows franchisees to focus on operations without needing social media expertise.

  • Professional Training Program
    Franchisees receive 52 hours of combined classroom and on-the-job training covering everything from concept philosophy to client relations. The extensive specialist training ensures consistent, high-quality service delivery across all locations.

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