Superior is the first fence franchise in the US and has already established itself as a leader in the industry. They help both residential and commercial customers with vinyl, wood, aluminum, and chain link fencing as well as railings and gates/entries. They offer financing for customers and tout an amazing 98.5% on-time installation rate. 

History

  • Original location started in 2001 in Orlando, FL

  • Started franchising in 2017 and have over 100 units sold in 2024

  • Acquired by the Outdoor Living Brands parent company Empower Brands in 2021

Numbers

  • Corporate Owned Territories: 2

  • Franchise Units: 74

  • Franchise Fee: $59,500

  • Royalty: 6%, 5%, 4% - declines as your

    revenue increases

  • National Marketing Fee: 1%

  • Total Investment Range: $130,500 - $206,800

  • Term: 7 years

    **Numbers according to their FDD released on January 18, 2023

Benefits for the Franchisee

  • Extra Revenue Streams - In addition to installing fence materials to consumers and businesses, they also sell material straight to the customers that prefer to install the fence on their own. They also sell wholesale fence to the trades, which includes fence contractors, landscapers, carpenters and handymen. You're able to turn 8 SKU’s into hundreds of product options.

  • Buying Power - they have strategic partnerships that allow franchisees to procure high-quality materials at 20-30% lower costs than their competitors, resulting in increased margins and enhanced profitability.

  • Exclusive Partnership - Superior has a relationship with Home Depot, so any fence leads are referred to the franchisees for installations. thanks to our strategic partnerships and national franchise network. This collaboration gives you a steady stream of qualified leads to fuel your success.

  • Large Territories - Population for one territory is at least 400,000 which is higher than a lot of other franchises. You’ll own the major metro areas with just one franchise fee.

  • High Revenue Potential - The average gross revenue disclosed in the FDD shows $2.8 million. They break it down and even show gross revenue for first-year franchisees. According to page 37 in their FDD that number was an average of $2.2 million for first-year franchisees in 2022.

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