Fresh Coat Painters Franchise Costs & Profits (2026): Everything You Need to Know
Quick Summary
Founded in 2011 and franchising since 2021, That 1 Painter has quickly established itself as a fast-growing force in the residential home services sector. Operating as a flagship brand under ResiBrands—a multi-brand platform established in 2022—the company offers residential interior, exterior, cabinet, and specialty finishes like limewash.
Built around its signature "Great House Guest" service philosophy, a 3-year warranty, and sell-ready handyman add-ons, That 1 Painter provides an executive, home-based management model where franchisees oversee business operations rather than picking up paintbrushes.
Is That 1 Painter a Franchise?
Yes, That 1 Painter is a fully franchised residential service business. Backed by ResiBrands, the franchise provides centralized lead handling, appointment booking, creative marketing, and operational frameworks to help owners scale across local territories.
How Many That 1 Painter Locations Are There?
The brand has experienced rapid growth, expanding to 440 total units across 150+ franchise owners.
What Support and Operations Are Provided?
Franchisees benefit from ResiBrands’ extensive centralized support network, which includes over 70 full-time support staff:
- ResiConnect: Centralized lead management and inbound appointment scheduling.
- ResiCreative: In-house marketing agency handling digital advertising, SEO, social media, and web design.
- Flexible Ownership Structures: Offers tailored ownership tiers—Operator, Manager, Director, or CEO—allowing franchisees to structure their operational involvement as they build out teams.
How Much Does It Cost to Open a That 1 Painter Franchise?
Because the model operates entirely from home without retail storefront obligations or commercial real estate requirements, startup costs are kept low.
According to Item 7 of their May 1, 2026 Franchise Disclosure Document (FDD), the initial investment breakdown includes:
| Expense / Capital Requirement | Detail |
| Estimated Total Investment | $113,000 – $142,000 |
| Initial Franchise Fee | $59,000 |
| Required Liquid Capital | $45,000 |
| Required Minimum Net Worth | $75,000 |
What Is the That 1 Painter Franchise Fee?
- Initial Franchise Fee: $59,000
- Royalty Fee: 6% of gross sales
- National Brand Fund: Built directly into the in-house marketing framework
How Much Does a That 1 Painter Franchise Owner Make a Year?
According to Item 19 of the May 1, 2026 FDD, financial data covering performance across franchisee territories during the 2025 calendar year is split into performance thirds:
Part I: Average Gross Revenue by Thirds (2025)
| Performance Tier | Number of Franchisees (Total Territories) | Average Revenue | High | Median Revenue | Low |
| Top Third | 18 (89 Territories) | $1,652,128 | $3,200,000 | $2,153,597 | $1,107,195 |
| Middle Third | 19 (62 Territories) | $788,606 | $1,031,156 | $789,315 | $547,475 |
| Bottom Third | 19 (51 Territories) | $410,495 | $538,589 | $359,897 | $181,206 |
Part II: Average Gross Profit Margin by Thirds (2025)
| Performance Tier | Number of Franchisees (Total Territories) | Average Gross Margin | High Margin | Median Margin | Low Margin |
| Top Third | 18 (79 Territories) | 52% | 61% | 56% | 48% |
| Middle Third | 19 (59 Territories) | 46% | 48% | 47% | 45% |
| Bottom Third | 19 (64 Territories) | 37% | 44% | 29% | 13% |
Franchise Empire's Thoughts
At Franchise Empire, home services brands regularly grab our attention because of their low overhead and high capital efficiency. That 1 Painter displays some of the strongest top-line revenue numbers we have seen in home service franchising.
Here are our top takeaways on this brand:
1. The Sales-to-Investment Ratio is Off the Charts
Our benchmark for evaluating a franchise's return profile is a 2:1 sales-to-investment ratio ($2 in annual revenue for every $1 spent on setup).
- Startup Cost: ~$127,500 (midpoint of $113k–$142k)
- Middle-Third Revenue: $788,606 average revenue
- Top-Third Revenue: $1,652,128 average revenue
Even if an owner lands in the middle third of performance, they are generating a 6:1 sales-to-investment ratio. Owners in the top third are seeing an incredible 13:1 ratio. You are risking a relatively small amount of startup capital ($113k–$142k) to operate a business capable of producing seven-figure revenue streams.
2. High Margins Scale with Top Performers
Gross profit margins tell a compelling story here. While bottom-third operators average a 37% gross margin, top-third operators hit an average 52% gross profit margin (with medians at 56%).
On a $1.65M average top-third revenue, a 52% gross margin represents roughly $859,000 in gross profit before accounting for local administrative overhead, making multi-territory expansion extremely lucrative.
3. Corporate Infrastructure Takes Away the Heavy Lifting
The biggest hurdle for independent home service operators is managing sales leads and answering phones while running jobs. By centralizing phone booking via ResiConnect and marketing via ResiCreative, ResiBrands allows franchisees to operate strictly as general managers focusing on sales execution and team leadership.
The Bottom Line
If you have $45,000 in liquid capital, want a home-based management model, and are looking to build a multi-territory service empire with strong brand support, That 1 Painter is one of the most compelling options in the home services space today.
