Founded in 2011 and franchising since 2021, That 1 Painter has quickly established itself as a fast-growing force in the residential home services sector. Operating as a flagship brand under ResiBrands—a multi-brand platform established in 2022—the company offers residential interior, exterior, cabinet, and specialty finishes like limewash.
Built around its signature "Great House Guest" service philosophy, a 3-year warranty, and sell-ready handyman add-ons, That 1 Painter provides an executive, home-based management model where franchisees oversee business operations rather than picking up paintbrushes.
Yes, That 1 Painter is a fully franchised residential service business. Backed by ResiBrands, the franchise provides centralized lead handling, appointment booking, creative marketing, and operational frameworks to help owners scale across local territories.
The brand has experienced rapid growth, expanding to 440 total units across 150+ franchise owners.
Franchisees benefit from ResiBrands’ extensive centralized support network, which includes over 70 full-time support staff:
Because the model operates entirely from home without retail storefront obligations or commercial real estate requirements, startup costs are kept low.
According to Item 7 of their May 1, 2026 Franchise Disclosure Document (FDD), the initial investment breakdown includes:
| Expense / Capital Requirement | Detail |
| Estimated Total Investment | $113,000 – $142,000 |
| Initial Franchise Fee | $59,000 |
| Required Liquid Capital | $45,000 |
| Required Minimum Net Worth | $75,000 |
According to Item 19 of the May 1, 2026 FDD, financial data covering performance across franchisee territories during the 2025 calendar year is split into performance thirds:
| Performance Tier | Number of Franchisees (Total Territories) | Average Revenue | High | Median Revenue | Low |
| Top Third | 18 (89 Territories) | $1,652,128 | $3,200,000 | $2,153,597 | $1,107,195 |
| Middle Third | 19 (62 Territories) | $788,606 | $1,031,156 | $789,315 | $547,475 |
| Bottom Third | 19 (51 Territories) | $410,495 | $538,589 | $359,897 | $181,206 |
| Performance Tier | Number of Franchisees (Total Territories) | Average Gross Margin | High Margin | Median Margin | Low Margin |
| Top Third | 18 (79 Territories) | 52% | 61% | 56% | 48% |
| Middle Third | 19 (59 Territories) | 46% | 48% | 47% | 45% |
| Bottom Third | 19 (64 Territories) | 37% | 44% | 29% | 13% |
At Franchise Empire, home services brands regularly grab our attention because of their low overhead and high capital efficiency. That 1 Painter displays some of the strongest top-line revenue numbers we have seen in home service franchising.
Here are our top takeaways on this brand:
Our benchmark for evaluating a franchise's return profile is a 2:1 sales-to-investment ratio ($2 in annual revenue for every $1 spent on setup).
Even if an owner lands in the middle third of performance, they are generating a 6:1 sales-to-investment ratio. Owners in the top third are seeing an incredible 13:1 ratio. You are risking a relatively small amount of startup capital ($113k–$142k) to operate a business capable of producing seven-figure revenue streams.
Gross profit margins tell a compelling story here. While bottom-third operators average a 37% gross margin, top-third operators hit an average 52% gross profit margin (with medians at 56%).
On a $1.65M average top-third revenue, a 52% gross margin represents roughly $859,000 in gross profit before accounting for local administrative overhead, making multi-territory expansion extremely lucrative.
The biggest hurdle for independent home service operators is managing sales leads and answering phones while running jobs. By centralizing phone booking via ResiConnect and marketing via ResiCreative, ResiBrands allows franchisees to operate strictly as general managers focusing on sales execution and team leadership.
If you have $45,000 in liquid capital, want a home-based management model, and are looking to build a multi-territory service empire with strong brand support, That 1 Painter is one of the most compelling options in the home services space today.